Calgary, Alberta – Beginning February 22nd 2007, customers in over 50 Moxie’s Classic Grill restaurants across Canada will see two new Carmen Creek Gourmet Bison features on the menu. Lunchtime patrons will be introduced to a Bison Dip sandwich and dinner guests will be offered Bison Braised Short Ribs.

“This is a thrill for us,” says Kelly Long, President and Owner of Carmen Creek Gourmet Meats. “Working with an organization like Moxie’s means Canadians can experience the best of bison prepared and served with Moxie’s signature panache. Both of these entrees feature bison at its best – simmered for tenderness and loaded with flavour.

“Best of all, Moxie’s customers can enjoy a great meal – guilt free, “Long continues. “Carmen Creek Bison is raised naturally, grass and grain fed, with no additives or hormones to produce a meat that is exceptionally lean and packed with superior nutrition.”

Part of the trial period incorporates an innovative incentive program for Moxie’s staff. “It’s been our experience that both kitchen and wait staff are terrific ambassadors of Carmen Creek bison, says Long. “Moxie’s has earned a reputation for hiring outstanding people – we’re excited to partner with them.”

Carmen Creek Gourmet Bison is featured in the US Whole Foods retail chain, numerous Canadian upscale foodservice establishments, throughout Europe and in Safeway and Save On Food stores in Western Canada. Carmen Creek is a privately owned company with a vertical value chain that incorporates production, processing, marketing and distribution. Carmen Creek has won numerous industry awards for innovation, entrepreneurship and product quality.

For more information:

Dean Andres
Vice President Sales and Marketing
403.215.2325

Kelly Long
President
403.215.2320